Coaching is a type of ‘non-formal’ education, i.e. experiential learning, which happens by doing, viz. by applying TOOLS in practice, as opposed to ‘formal’ or academic education, which is often criticized for a lack of balance or even coherence between theory and practice. Coaching is a very empowering developmental process where clients (coachee) are guided to find their own ‘voice’ and to express it in their own unique way, according to their own goals. At the same time, clients learn to use specific, easy-to-apply tools
which help them realize sustainable positive change(s) in their life and in their career.
Coaching is a process based on trust, honesty and mutual understanding, whilst also a very practical, hands-on approach to the specific goal at hand. It focuses on ‘where I am NOW’, i.e. point A, and takes the Client to ‘where I want to be’, i.e. point B, which corresponds to the Client’s specific goals being accomplished. In fact, this is how the term ‘coaching’ came about, as it originates from the word ‘coach’ or ‘wagon’ of a train, taking its passengers from where they are (point A) to where they want to be (point B). The Coach is always responsible for guiding and holding the process, whilst the Client is responsible for their own achievements and success.